A behavioral solution built to identify what causes productivity issues in our workplaces:
Hugh Massie set out to answer that question in 2001. It started with his passion for understanding how human behavior influences decision-making. This passion soon grew into something much bigger, what we call Natural Behavior today.
As a trusted advisor to leaders, Hugh realized that people acted differently when they were under pressure, often caused by a stressful work, life, or financial event. He wanted a way to reliably predict these behaviors so that he could help leaders address the misaligned talent and communication issues that derailed performance and realized that this was possible with behavioral science.
Hugh started with this relatively simple goal but 19 years later, DNA now has the ability to reliably measure over 200 behavioral insights with Natural Behavior covering virtually every human habit: the way a person communicates, invests, works, and lives.