How could your corporate culture benefit from behavioral science?
Business is about people. Harvard Research shows that 87% of business issues are people related. So, to succeed in business, we must understand the human behavioral styles of ourselves and different people.
On this basis, it is clear understanding human nature is at the core of building a sustainable corporate culture. A great business strategy and strong financial management will be for nothing if the corporate culture is weak, and going with that; the different human behaviors are not harnessed. By getting this right, you will positively impact your bottom line, employee retention, and overall corporate perception.
Using a behavioral science approach will help align the business plan to the motivations of every team member, thereby unlocking the ability to outperform. This is what we call the inside-out business approach of “understanding people before numbers.”
There are many aspects to creating and maintaining a strong corporate culture. Companies that are intentional about creating a culture and holding people accountable to the behaviors that demonstrate and reinforce that culture is the ones that consistently score at the top of best places to work lists.