Independent research shows the Business DNA Platform approach leads to:

arrow-bulletSolving 87% of business issues, as they are people related

arrow-bulletImproved employee productivity by up to 40%

arrow-bulletIncreased team productivity by up to 70%


The World’s Only All-in-One Behavioral Intelligence Business Platform For Reliably Discovering All Dimensions Of An Employee’s Personality

A 10-minute, 46-question assessment reveals an individual’s complete personality

behavioral Intelligence business platform. How does Business DNA Work

How does Business DNA work?

1. A validated, complete personality assessment with immediate results, in 10 minutes

Identify the complete personality insights of your employees in 1 simple, web-based questionnaire.

2. Our unique, forced-choice questionnaire uncovers a person’s Natural Behavior

Business DNA’s Behavioral Intelligence business platform provides an individual’s talents, communication style, leadership approach, and business decision-making style.

3. Identify the best fit and development plan

From the hiring process to team and leadership development, the discovery process matches personality to the role, uncovers talent for future development and serves to improve productivity and customer engagement.

4. Easy to apply results, plus additional Training and Support every step of the way

In guiding your vision, all Business DNA Subscription Packages include help to onboard, support, and train your team.

Behavioral Intelligence Business Platform. Why Business DNA


Business DNA helps organizations use independently validated behavioral data for matching leaders and employees to communication styles, roles and customers by:

1. Hiring and developing the right talent for each role

2. Navigating communication differences to unlock hidden team blockages

3. Developing of leadership for business continuity

4. Enhancing customer engagement by delivering customized experiences

5. Immediately elevating communication skills, engage team strengths and build a sustainable culture

What Behaviorally Smart Business Leaders Are Saying

Testimonial from Neil Taylor

“Queensland Sugar engaged DNA Behavior as a partner to provide a range of Organisational Development services to assist us in transforming our culture to a performance culture focused on the customer.

We began with the Executive Team and have worked through the organisation understanding the talents of individuals through the DNA Discovery process, interviewing individuals and creating development plans. There has been strategy workshops, team development workshops, supported by coaching and the DNA Leadership Programs.

I highly recommend the services of DNA Behavior if your organisation has similar needs.”

– Neil Taylor, CEO, Queensland Sugar Ltd, Brisbane

Testimonial from Neil Taylor
Testimonial From Vanessa Lanus

“The DNA assessments are something the entire organization can use. We thoroughly enjoyed the opportunity to gain a deeper understanding of ourselves and our peers so that we can maximize productivity and effectiveness.

The Communication DNA assessment was surprisingly accurate and definitely a great tool. It illustrated the benefit of concentrating efforts on communicating differently with colleagues, based on both mine and their communication styles.

The results were delivered in way that we could understand and relate real life situations to them in order to realize how accurate and effective they truly are.”

– Vanessa Lanus, PMP, MBA, Senior Program Manager, AT&T Business Solutions, Atlanta, GA

Testimonial From Vanessa Lanus
Testimonial from Steve Mintz

“We have been using Business DNA for years to help us evaluate prospective new hires for our company. Using Business DNA not only helps us determine whom to hire, but what position(s) they will be best suited for. Additionally as our company has grown and our employees have grown we have been able to use the same reports to assist us in promoting and moving our employees into positions that they and the company can better prosper. Hiring without these reports is like playing the game of roulette. Business DNA has been one of the keys to success of our company. Thank you Hugh Massie and team!”

– Steve Mintz, CEO, Sprint Cellular, Atlanta

Testimonial from Steve Mintz
Testimonial from Belva White

“The Business DNA program has been part of our journey as it helped us in so many ways; getting to know our team better and to utilize the strengths of each team member and leader in developing deliverables that were in alignment with our goals.”

– Belva White, Assoc. VP for Finance Systems & Data Analytics, Emory University, Atlanta

Testimonial from Belva White


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